Dropbox: Monetization -
Storefront

Product Design Manager
2021-Present

At Dropbox, I lead and participate in a number of initiatives to evolve both our logged-in and logged-out growth funnel. In 2023 my Monetization team overhauled our Storefront, redesigning our plan cards and pricing pages to align with a new pricing and packaging strategy. We reduced our plans from six to four while undergoing a core product redesign and updated company branding. We focused our effort in providing more clarity to users about our plans and supported features.

Our new plan card designs resulted in a 16.63% lift in Signups and purchases

Evolving our plan cards and Product Strategy

As Dropbox continues to shift public perception away from just file, sync and share, to a more multi-product company, my teams were faced with the arduous task of shepherding prospective customers through an ever changing funnel and most importantly: weave the multi-product narrative on our many surfaces.

Previously our SKUs were hard to compare, had little differentiation and it had been this way for years. In order to showcase the unique value of each Dropbox SKU, we had to make it simpler for people to:

1. Successfully understand what’s inside each plan

2. Easily compare all plans