General Motors: Maxis
Lead UX Designer & Product Strategist 2016-2018
Maxis, short for “Maximizing Insights”, was a multi-million dollar investment in data technology at General Motors. It’s purpose was to make all the information in the Enterprise Data Warehouse (EDW) accessible for thousands of internal GM employees, including anyone from business analysts and C-suite executives, to software engineers and data scientists.
I owned the the UX and product design of Maxis and was embedded on a 300 person engineering team of software engineers, platform engineers and architects at GM’s Innovation Center in Austin, TX. I designed the Maxis UX, UI and visual design and helped managed the team of developers who built it. I worked hand-in-hand with development leads and the Director of Global Engineering.
Maxis won a CIO 100 IT Excellence award in 2017 and the business benefit of Maxis exceeded $100 million in 2017, and doubled that amount through 2018.
Maxis Promo Video
Business Wins
GM's global purchasing experts used Maxis to identify opportunities for cost reductions that were not visible using conventional processes.
Maxis informs future vehicle pricing decisions earlier in the development cycle.
Maxis improved marketing effectiveness of the company’s major brands.
Maxis also provided insights for warranty cost recovery, developing intelligent vehicle identification number analysis, and supply/demand balancing
Maxis helped diagnose and pinpoint root causes for Malibu 1.5L Turbo engine failure-rate issues.
Web Application
User Profile
Education Portal
Education videos (Getting Started)
Maxis Marketplace, Collaboration and Education
Not only does Maxis provide a central point of access to GM’s data for employees, but it also hosts an app-store platform “Marketplace” of 65 web and mobile applications, custom user profiles, a way to collaborate with other employees, Data Lab (sandbox) and an Education/Training Portal.
Maxis is a one-stop-shop. It’s key attributes is self-service analytics, which allows employees to query a Google-like search interface for information about specific business needs, including pricing, incentives, marketing optimization, sales lead management and forecasting.