Guess: The World of Guess
Visual & Interactive Designer
2010/2011
With a huge push to expand GUESS’s global presence, the fashion company created a Global Marketing & Advertising Department. This was a new business segment and consisted of a small, 4-person team (myself included). Together, we designed a six-version, interactive, and award-winning global website. Each version was tailored to an international market (fashion) segment. My role was as visual designer and I collaborated with two other designers and an outside development team.
The site included ecommerce, behind the scenes videos of fashion shoots, current advertising campaigns, Guess history, global store information, investor relations, a community, online magazine and other interesting features.
Awards
Web Award for Outstanding Achievement in Web Development- WebMarketing Association, 2010
Best in Show - Website Homepage
W3 Awards, 2010
Gold - Visual Appeal - W3 Awards, 2010
Gold - Fashion Websites - W3 Awards, 2010
WebPick Site of the Day - Fashion & Branding - Communication Arts, 2010
FWA Site of the Day - FWA, 2010